Serge Primeau has a degree in political science from the University of Ottawa.  He has been in the hotel industry for more than 15 years.  His career started on the sales side as Account Executive, Director of Sales, and Director of Sales & Marketing for Le Chantecler Resort and Conference Center over the course of 8 years.

Mr. Primeau was General Manager of Hotel La Sapiniere, a well-known hotel recognized for its 4-Star service, outstanding dining and wine cellar.  He joined Urgo Hotels at the Marriott Residence Inn in Mont-Tremblant in 1997, acting as General Manager while becoming Vice President of Canadian Operations for the company.  He has been a board and executive member of Quebec Resort and Country Inns for 3 years, founding member of the Laurentian Convention Bureau and is President of The Maple Route Association (comprised of all Eastern Canada's key suppliers of tourism products to the Japanese market).  Mr. Primeau is also a board member of the Tremblant Resort Association and is involved in the marketing committee of the Tremblant Resort as well as many other sub-committees.  He has a wide knowledge of the national and international markets and has been involved in many tourism missions in Europe, Japan and the United States along with Tourism Quebec and the Canadian Tourism Commission.